Projects.
Maine CDC
The Maine CDC wanted to educate and help persuade Mainers about the safety and importance of the COVID-19 vaccine with a PSA TV ad using someone recognizable and trustworthy. Bill Green is synonymous with the state of Maine and has built a career in TV that has entertained multiple generations of Mainers.
I wrote the script for a commercial and accompanying radio spot that aired during primetime and sporting events. The campaign yielded 7 million TV impressions and 1.2 digital impressions. Link to commercial here.
The HealthyMaine Expo
Promerica Health, a division of TideSmart Global, produced and presented the HealthyMaine Expo held at the Cross Insurance Arena. I was responsible for writing all materials and assets associated including:
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Website
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TV/radio commercial scripts
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Printed materials (signage, posters, program)
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Email communications
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Press releases
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Feature articles
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Social media
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And more.
McKesson ideaShare & National Sales Conferences
In 2022 and '23, I wrote the scripts for and helped create videos for McKesson's National Sales Conference and ideaShare conference, and videos for internal product launches. Links to videos below.
TideSmart Global
During my time at TideSmart, I helped in the rebranding of the company into what it is today such as writing copy for the website rehaul, case studies, social media, and more. This included Promerica Health's (a division of TideSmart) website copy.
